Online Shopping

Who shops online? 

1. Why do you shop online?
2. How often do you shop online?
3. Would you rather go to a store or shop online?, etc.

Types of Stores and Marketing Strategy

1) Bricks and Mortar: a business that sells its main products/services at the store.

Example: a local, often small business that is not a chain generally falls under the category of a bricks and mortar type of store. Their main product would be the specialty items they are selling (potentially [fast] food items) OR consulting firms that provide a type of face-to-face service. 

2) Clicks and Mortar: a business where main products/services can be bought in a store or in an online shop.

Example: Many electronics stores are good examples of this style of business, because you can go to the store and shop or you can buy what you want online and in the store. Their main product is electronics. 

 3) Internet Based/TV: a business where main products/services are solely purchased or provided online. Example: Amazon is a perfect example of an Internet based company. There is no physical Amazon store. All items are purchased online.

Come up with some examples of stores in your country and explain why they are the type of business that they are.

Have the students come up with some names of businesses and then present to the class which kind of business they are and why.

Clicks and Mortar in Depth: If you have access to a projector and the Internet in the classroom, then find a department store with an English website. Go through the process of purchasing an item with your students and talk about the experience.

Online Stores in Depth: If you have access to a projector and the Internet in the classroom, then go to eBay.com. Go through the process of purchasing an item with your students and talk about the experience.

Benefits of Online Shopping

1. Online shopping can be very fast.
2. Special deals often offer people discounts.
3. You can shop right from you home (Convenient). 
4. Many sites promote secure purchases (i.e. PayPal)

Disadvantages of Online Shopping

1. Shipping problems may occur.
2. The customer may be less sure of an item s(he) cannot see.
3. The potential for identity theft does exist
4. Customer 

Potential Vocabulary for Online Shopping:

(Electronic) Shopping Cart
Checkout 
Promo Code/Coupon
Quantity
Price
Total (Tax included/incl.?)
Estimated Taxes (6%)
Credit Card
Card Number
Security Code
Expiration Date
Create a Profile
Department Headlines (Mens, Womens, Home & Bath, Sale, etc.)
FAQ Frequently Asked Questions
Featured Items
Price: High </> Low
Customers’ Top Rated
Best Sellers

ReviewsNew Arrivals
Item Name